Links are the lifeblood of the internet. It’s how we get around and it’s how we discover new content. Without links, we could never go anywhere unless we knew the exact URL of a webpage. It’s for this exact reason that link building is such an important tactic for SEO. After all, if links help people find new content, then they can help search engines find them too.
Today, I’m going to show you my top ten strategies for building links. These tactics will help you target and earn top-quality links that add to your SEO and drive traffic to your site. Let’s take a look!
So, let’s say you’ve finished setting up a website, and you’re ready to start building those all-important links. Let’s dive in and take a look at ten ways you can start targeting links that are beneficial for your site, and your readers.
Create a Resource Page
One of the best ways to earn links, is to provide value that others want to share with their readers. This is a simple, but powerful way to do just that. Focus on creating a page that is relevant to your readers and your niche. Within this page, link to major resources that they could use.
Once you’ve built a major resource for your readers, reach out to other websites and ask them to link to your page so their readers can benefit as well. As a bonus, try to add content about each resource so you’re not just listing links.
The Skyscraper Technique was coined by Brian Dean from Backlinko and it’s a doozy of a strategy. Funnily enough, it involves a simple three-step process:
- Find content people are linking to in your niche (using tools like Majestic or Ahrefs)
- Write something better, longer, more in-depth, relevant, etc.
- Show your new and improved content to the people that linked to your inspiration
This tactic relies on the need for us to always have the best (or the tallest skyscraper as it were). If you have something better, and you show it to the people who were interested in the first place, you have much better chances of catching their eye.
One of the oldest strategies is guest posting, but it’s a solid approach to building links that guarantees quality. You can search for websites in your niche and submit guest posts based on their guidelines. In many cases, these posts will allow you to incorporate a link to one of your posts, which guarantees an in-content link to your site.
The most important things to remember with guest posting, are to find sites that are relevant to your own, of relatively high quality, and always respect the guidelines they have in place. Other than that, there’s no limit to the number of guest posts you can write.
In some cases, they won’t offer a link in the content, or only offer noFollow links. Varying up the types of links you earn is important, so don’t always shoot down these opportunities.
While reciprocal links aren’t a smart idea all the time, they are valid when it makes sense. Let’s say you have a website that sells eBook readers. It would make a lot of sense for you to link to a website with eBook reviews or downloads.
If you reach out to this other website and tell them about your business, odds are they would like to cross-promote with you and place a link on their site back to yours. This simple form of promotion is perfectly fine, and adds value to users from both websites.
Testimonials are an untapped resource for building backlinks. The process is really quite simple: all you need to do is reach out to companies or developers whose products you’ve used in the past. Let them know you’ve purchased from them, and you would love to offer a testimonial for them to use on their homepage or landing pages.
In return for your feedback, when they publish your testimonial, you’ll get a link back to your site, along with your name, at the bottom of the review. Easy!
Sometimes you may not think of this link building strategy. Infographics are on the rise, and it’s easy to understand why. These images that combine colorful graphics with factual information are a great way to provide value in a unique form. While you could hire a graphic designer to create these for you, there’s other ways.
I like to use Canva for example, which is a free tool for creating images. Once you have something together, you can reach out to other sites and ask them to share the infographic. A bonus tip: offer to write them a personalized intro and include a link back to your site.
A link hoarder is someone who asks for links, but never links out themselves. Don’t be a link hoarder. A lot of websites will be more than happy to link to you if you’ve linked to them in the past.
In your travels on the internet, if you come across something that inspired you, or you used it as a source, be sure to give them a link. You never know, they may just link back without you saying anything!
It’s worth noting that not all blog directories are created equal. You should be careful with this tactic and remember the fundamentals of link building. There are great blog directories out there, which is why this is on the list. These are the ones that are maintained and relevant to your topic.
As with any links, you want to attract the right kind of traffic. As long as you research the directory and make sure it’s a good fit for your website, you’ll earn another valuable link.
You’ll find a lot of websites out there that offer a service where they look at your site and give you feedback on your layout or conversion optimization. Not only is this beneficial because it gives you feedback, but it also provides you with a link to your site. This you can extend your link building strategy a lot.
You can try this out for yourself at places like SuggestionBox and Criticue. It’s a win-win for everyone involved!
Broken Link Building
Our final strategy is one that benefits the website owner as much as it does you. By looking at other sites in your niche with a broken link checker, you can pinpoint situations where they have external links leading to a 404 error. That’s a poor user experience, and something that can be easily remedied with your content.
Compile these broken links and send an email to the website owner. Tell them you noticed these links weren’t working, and offer your own content to remedy the issue. They will be grateful that you brought the situation to their attention, and they will also more than likely take you up on your offer.
Link Building is an integral part of your SEO and the livelihood of your site. Incorporate these techniques into your strategy and watch as your backlink profile grow and diversifies over time. How do you build links? Let us know in the comments!