User preferences for fresh, unique and uncluttered content have now been taken into consideration while ranking websites on the Google Search Engine Result Pages (SERP). Non-compliance with these preferred criteria are bound to cost websites their SERP ranks. Here are five tips to Panda-proof your site and retain a rank high on the SERP.
1. Design Your Own Website
An aesthetic, interesting and unique website design serves to create an impression on the visitor. The content you place on the top of the website has to be unique, dynamic, as well as related to the purpose of your website. Any irrelevant details above the fold of your webpage is a cause for concern, especially when you opt for a generic template-based website that simply serves to get your site online in a jiffy, but may not really be user-friendly.
Google is sure to track and penalize template based websites, and your users may not really want to re-visit a drab site. Also take care to organize your site such that it has a well-navigable hierarchy, and do include a Google XML sitemap to intimate Google whenever your site contents are refreshed.
2. Present Unique Content
Always publish unique content in an interesting manner. Though SEO techniques require that your content have an optimum keyword density, take care not to over-stuff the content with unwanted keywords. Structure the content so that it retains the natural flow of the language and drives the message home. Do not simply use duplicate content across pages; instead try to present the same topic if required from a different perspective, using alternate keywords. Avoid machine generated and spun content as high percentage of repeating keywords are easily detected by Google.
3. Minimize / Optimize Ad-Placements
Advertisements are the best way to monetize a website, irrespective of whether they are personal or business sites. In order to retain a high ranking it is now very important for you to place these ads where they do not interfere with the content or in any way distract the attention of the user. Websites that display drop-down full-page ads above the fold area, and those that present a high amount of inappropriate ads are bound to be penalized by Panda.
4. Build Quality Links
Ensure that your website has a good number of inbound links from reputed websites as well as social networking sites. The volume of quality traffic is yet another factor that helps you to be in the good books of Panda. Reach out to reputed sites through appropriate links from your website. Also take care that all pages of your website are navigable via links on the main page of your website and do avoid cyclic links. Make sure that none of your web pages / landing pages is empty, and there are no bad links.
5. Promote Interactions and Build Trust
Build your reputation by introducing yourself and your business in a frank manner and allow visitors to contact and interact with you right from your website. Participating in, and promoting discussions, accepting feedback, suggestions, and ratings, resolving complaints, and promptly replying to queries will enable you to be in constant touch with your visitors and provide Google a measure of the user-friendliness of your website.
Google is only trying to make the search results more relevant and user-friendly by unleashing the Panda algorithm. The only major factor in this update is that the quality of the entire website has to scale up to Google’s standards. A problem with even a single page is bound to affect the rating of the entire website. Content on each page of the website adds up to derive the website ranking on SERP.