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Why Anchor Text are Important In SEO as a Tool

In current context on blogging more and more people are focusing on SEO (Search Engine Optimization). But just think why they are so keen on SEO? That is because, from all the recognized methods, SEO is the back born of traffic building to a website. But what kind of a role that Anchor Text is going to play? That is what we are going to discuss in this article.

 

why anchor text are important in search engine optimization

Perhaps you may be heard of anchor texts or perhaps not. So I thought to explain it from the beginning then a newbie  even can learn on Anchor texts. Let us go forwards;

What are Anchor Texts?

Anchor texts are the words or phrases used as links.They are visible, clickable text in a hyperlink. These texts (words) link one page to another page, another document or another application. So they work as a bridge between one page to another.

How webmasters use those Anchor Texts?

Webmasters uses anchor texts to point out another page of the same blog or another page on a different blog as a reference. As an example just think you are writing about a post consists of five parts. You have already posted the first two parts ofthe post and now you are posting the third part of the post. Now you are thinking the previous two parts you made is relevant to the third part which you are writing at the moment. Now what you can do is, you can leave a link to the previous two parts, from the third part of your post. That’s how the anchor text is using to link pages by webmasters/bloggers.

How the major Search Engines Uses them to index your website?

As I described above, you can link pages by Anchor texts. Now let us see how search engines use anchor text to index your post on major search engines. Once you placed an Anchor Text as a hyperlink the search engine bots go through those links from one page to another. At this point they read the anchor texts and index that particular page on right category of the search engine. When placed these Anchor texts with hyperlinks on different website, it is considered as backlinks or incoming links. Those backlinks are the key on getting good Google PR.

Why do we use keywords as Anchor Texts?

When going bit deep into SEO, it is important to optimize your blog for search engines with keywords. Key words are the words that people use to search a product. If you have backlinks with keywords as anchor texts it will improve your position on SERP. Am I confusing you? Don’t think too much, just remember to use keywords as your anchor texts. That’s enough. But select your keywords very carefully. That’s all what you want to know.

What to consider while adding Anchor Texts?

Now you know why we are talking about Anchor texts so badly, isn’t it? Following are some important things to consider while using anchor texts;

1.    Don’t use same Anchor Text every where

Google likes natural backlinks rather than the spam links. So they index natural links more. If you used the same anchor text everywhere, major search engines consider those links as spam links. So always use different anchor texts to create backlinks

2.    Always use keywords of your blog as Anchor texts

Then you can improve the position of your blog on SERP easily for a specific keyword.

3.    Only add relevant links as Anchor text

Never ever add irrelevant pages to visit by clicking anchor texts. People don’t like to visit non relevant stories to a particular post. It will make a bad experience for your reader. So don’t forget to add only the relevant links.

4.    Always use appropriate colours for your anchor text

It is better to show the reader it is an external source they are going to visit by clicking on your links. It makes your blog user friendly and makes your blog popular.
Well, those are the important points you must focus before adding any of the anchor texts to your blog/website. It will help you to build your traffic and additional income. What are you waiting for? Go ahead and make anchor text for your blog.

 

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