You cannot expect people to visit your portal just because you built it painstakingly. There are numerous domains on the World Wide Web, so why would they visit yours?
Now if you really wish to have an edge against the other site owners out there, it is important to consider the right marketing strategies to capture the interest of your target audience. Undoubtedly, the most crucial means of driving quality traffic is through search engine optimisation (SEO).
Nowadays, it is no longer just a matter of choice, it is a need—one that you have to address if you want your website to stand out from millions of other domains.
But how exactly can you use it to your advantage?
One fundamental aspect is to consider your site’s overall structure and design. Do these elements truly help you rank in search results?
To make sure that your website is indeed SEO friendly, ask yourself these questions to help you come up with appropriate optimization techniques.
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1. Are my URLs properly structured for SEO?
If you want the algorithms to index your site and the users to have an idea about your content at first glance, you need to have simple and readable Uniform Resource Locators (URLs).
The key is a semantic format since it allows you to organise your webpages into hierarchies such as categories and sub-categories.
Here is an example: http://yourwebsite.net/seo/tips/strategies-for-web-developers/
Just by looking at the link, you (as well as the spiders) already know the information you will find on the page. At the same time always buy domain names from a best domain seller in market.
2. How long does it take the pages to load?
The Internet is all about fast-paced usability. If most users find a webpage that requires more than 5 seconds for the content to appear fully, they will leave. Naturally, this is not what you want, right?
So to avoid losing potential visitors, make sure that the loading speed of your website is short, at the most 2-3 seconds.
How can you do this?
First, format your documents. I know it is quite tempting to write articles as long as three pages. But keep in mind that search engines prefer clear and concise insights; therefore, it is best to stick to short yet valuable info. Maybe you can write around 500 to 700-word articles, a count that is enough to drive home your point.
Second, modify your images by decreasing the pixel and file size. Additionally, follow the require picture formats, which are JPEG, GIF, and PNG.
Other than these ideas, you can learn more by checking out this article.
3.Is my content easy to index?
Note that a webpage does not only contain written texts but also photos, infographics (information graphics or visual representations of various details), videos, and/or audio files.
Additionally, you need to know that search engines cannot read the data presented by these elements. So, if you want to appear in the top SERP, you must focus on these three vital aspects.
HyperText Markup Language system – It is the standardised format for creating Web documents, wherein you use various attributes and tags.
Alternative text – It consists of particular words, which best describes the images or videos. It is mostly beneficial for users with reading disability, eyesight problem, or vision impairment and they have to depend on screen readers to recognise the message you want to convey.
Less Flash files and Java applets – Since algorithms only see text and codes, limit the use of graphics or plugins. If you want to rank in results, your pages have to be readable and relevant in the eyes of search engines.
4. Does my site have too much links?
Back in the days, link building was as easy as exchanging and paying for as many links as possible, what with the perception that it makes indexing faster and more effective.
But quantity is no longer the focus these days, especially with the launch of Google Panda and Penguin updates (which are a series of data refreshes and algorithm modifications, respectively).
So, if you want to obtain backlinks and build internal links, learn appropriate practices such as Google Webmaster Guidelines.
5. Am I using social media?
When networking, blogging, and sharing gained traction in the online community, several webmasters and business marketers saw it as a way to promote websites without aggressive advertising. Not only this, they coupled their social strategies with SEO.
How about you, how can you use these channels successfully?
First, avoid in-your-face adverts. Remember that social media is mostly about conversation. Therefore, interaction, not hard promotion, is the best way to reach out to your audience.
Second, present a consistent image on your website and social pages through the same username and design scheme (including colours, fonts, and theme).
6. Does my website have a sitemap?
Before anything else, what is it? It is a list of available pages accessible the algorithms and the users for easy navigation.
Now why is this important? One, it serves as a great means of telling search engines that you have new content. Second, it helps with quicker and more thorough indexation. Third, it is a wonderful guide for the visitors.
When it comes to updating your sitemap, you can let a developer do it manually. Alternatively, you can use a plugin or tool such as the Google XML Sitemap.
To conclude our topic, you have to be aware that the best way to make your site SEO friendly is to keep up with the latest techniques. You must also be on the lookout for current algorithm updates. This will tell you which strategies to practise and which ones to avoid.As a last note, the strategies here are not exhaustive. If you have your own ideas about this SEO article, do not hesitate to share them.