Online reputation management (ORM) combines search engine optimization and public relations strategies to effectively manage an individual or company’s reputation online.
How does the service work?
Essentially, ORM involves eliminating or minimizing the impact of destructive comments, reviews or news about a company, from influencing prospective clients and customers and promoting positive content on the World Wide Web. Online reputation management companies utilize a variety of search engine optimization techniques and online marketing and public relations strategies to accomplish their goal.
Here is a brief summary on some of the most common ways to manage a client’s reputation online.
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Blogging is one of the best ways to connect to an online audience. 60% of businesses have a business or company blog.
Initially, blogging was only used as an online diary or personal journal. However, companies started to realize blogs could assist them in educating, informing and connecting with their customers.
ORM services help manage forum discussions and write and publish blogs for their clients both on their client page and through a vast network of influential third party blogs that attract a company’s target market.
Article marketing is another way to build a good reputation online. Article marketing has been successful for many companies for many years, and the demand for competent SEO copywriters have increased exponentially.
Uploading articles to reputable websites, such as Article Alley, Ezine, and Build My Rank, can assist in reaching a target audience and gaining rank quickly.
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By directly collecting and reviewing feedback from customers, suppliers, employees, clients and patients, an experienced online reputation management company will make sure their client is addressing customer service issues and complaints quickly before those issues appear on Yelp, Tripadvisor, RipOff Report and other complaint and review sites.
Feedback can be obtained by e-mailing contact forms, sending survey questions, video conferencing and point of sale or service questionnaires. Feedback will help identify weaknesses, highlight strengths and allow business owners to better target their best customers.
How to Choose the Best Online Reputation Management Company?
Online reputation management companies are specialized agencies that repair, defend, and monitor a company’s online reputation. However, it’s important to choose the right firm to safeguard your company’s most valuable asset.
A successful reputation management campaign will result in:
- Control of business identity
- Elimination of negative feedback and comments
- Promoting a positive image
Negative online content can rarely be deleted entirely, but it can be minimized so that most people don’t see it. Rumors, lies, or other damaging content are suppressed from showing up in the first page or pages of search results. Online reputation management is very important today, as negative comments or news articles can destroy a growing company.
Countering negative articles and press reports and promoting positive information about a company that more accurately reflects its image is the main aim of online reputation management. The process is not easy and it may take weeks or months, but a successful campaign will result in higher sales, more customers and a stronger brand.