Email marketing is one of the best available tools to raise awareness and increase sales for small businesses. It is very cheap and helps businesses to target their potential customers well. But, businesses should be very careful with Email marketing. People have become averse to spam as they think perceive it to be very rude and unwelcome. Below are some of the tips for beginners to grow their business using Email marketing?
Collect Email Addresses at the Point of Sale
If you think your customers are happy with your products and services, then there is a high chance that they will come back to you again. Ask them to sign up for your mailing list at the point of sale itself so that they will be notified about things like new products and special discounts. Online stores too can give an option to receive periodic emails from them at the time of checkout. This will help in filling up your mailing lists only with the addresses of people who are interested in receiving mails from you.
Provide Fresh and Relevant Content
Provide your customers with fresh and relevant content which will not only help in selling your products but also educates and entertains them. Send newsletters or simply email simple update that informs your customers about what’s new at your business like new products released or about special discounts on your products. Always remember to keep your content clear and concise. Consumers will not be interested in content which is staid and boring. I send to my Richard Gorman Subscribers every week with original article and curation of best 5 articles of the week of the industry, making sure the readers get the best article which they may have missed.
Keep the Design of your Emails Simple and Clutter Free
Never go overboard when designing you emails with bells and whistles. Try to be simple and elegant while designing you emails. This will help in attracting and keeping the attention of your readers. The highly sophisticated spam filters available in modern email services like Google and Hotmail will prevent emails with too many fancy pyrotechnics from reaching mail boxes. The text in the emails should have links to the relevant areas on your website.
Start Loyalty Programs and Contests
Loyalty programs and contests will help in more people signing up for your mailing lists. You can reward your customers to sign up to your mailing lists through loyalty programs by making them eligible for special discounts and offers in future. Holding contests through Emails will help in making your customers to open your mails and go through the content. Contest prizes will also increase awareness regarding the products and services you are selling.
Use Social Media to Encourage Sign-ups
Take advantage of social media to encourage more people to sign-up for your mailing lists. Social media will help in making your email marketing strategy more robust due to the growing popularity of the former. Ask your Twitter followers and Facebook page fans to sign up for email alerts from you. Convince them by telling that information included in emails is exclusive for preferred customers and not available anywhere else.
The best marketing tips should not use email as a pushy tool but as a resource tool through which people can learn more about your business and products. The above email marketing tips can help small businesses to grow their businesses.